India is a large country, with a growing young population. Numeros Motors was founded in 2020 by Shreyas Shibulal, son of former Infosys CEO. Numeros is a Bengaluru-based electric vehicle OEM, designing and manufacturing indigenous, multipurpose electric two-wheelers providing mobility to a complex diverse demographic. The company operates a 16-acre manufacturing facility near Bengaluru with an annual production capacity of 70,000 units.
Numeros has completed India’s largest EV pilot test, covering 13.9 million kilometres, and has filed over 300 intellectual property rights across mobility and utility platforms, with 113 granted.
When Numeros Motors launched its new electric two-wheeler, n-First, the team faced a familiar challenge: they wanted to know how riders felt about their product. As a modern, dynamic team themselves, they wanted authentic, high-quality customer input, right at the moment of first experience. But how do you interview a lot of people, driving fast?
They used the only available "customer feedback" methods such as traditional surveys and rating scales. These tend to produce filtered, rehearsed responses. Numeros wanted something different — immediate, emotional, and unstructured input which reflected how riders actually felt.
To achieve this, Numeros Motors replaced post-launch surveys with Voicebox, a voice-first feedback platform that allows customers and dealers to simply speak their thoughts, without forms, scripts, or friction.
Electric vehicle launches are typically evaluated through structured questionnaires, numeric ratings, and delayed follow-ups. While easy to analyze, these methods often fail to capture:
For the n-First launch, Numeros Motors wanted insight that went beyond “satisfied” or “unsatisfied.” They wanted to hear real voices, in real time.
Numeros Motors deployed Voicebox as a replacement for traditional surveys during the n-First rollout.
Instead of filling out forms, customers and dealers were prompted to leave short voice messages describing their experience in their own words. The interaction was simple: speak freely, without prompts or scales.
This approach removed friction and encouraged more natural, expressive responses — closer to a conversation than a questionnaire.
“How do you get honest product input? You stop asking people to fill surveys.”
— Karan Gupta, CEO, Voicebox
Within days of deployment, Numeros Motors began receiving rich qualitative input that revealed not just what customers thought, but why they felt that way.
Examples of real customer voice input included:
These responses highlighted specific design elements, emotional reactions, and perceived value — insights that are difficult to extract from checkboxes or rating scales.
By shifting from surveys to Voicebox's voice message format, Numeros Motors gained:
Voicebox enabled Numeros Motors to hear exactly how riders experienced the n-First, directly from their own voices.
“Sometimes the best data and most impactful insights come from a genuine conversation.”
This collaboration reflects a broader shift in customer analytics: moving away from friction-heavy surveys and toward natural, voice-based interaction.
For product launches — especially in categories like mobility, where feel, comfort, and trust matter — real-time voice input bridges the gap between raw experience and actionable insight.
